How it works
The whole flow from brand capture to inbox delivery, explained.
How it works
Paste your URL. We scrape your site, extract brand voice, colour palette, recurring topics and ICP. Done in 60 seconds. You edit the pre-fill — you never start from blank.
Website · LinkedIn · RSS · Newsletter archive
Two AI models draft and criticise each other. A third judges. You receive the winning draft plus the full debate transcript — by email. One reply sends it. No portal login required.
GPT-5 · Claude · Gemini · 120s wall-clock cap
Reply "approved" and it goes out from your existing Mailchimp, HubSpot or TouchBasePro account. We never own your list, your domain, or your sending reputation.
Mailchimp · HubSpot · TouchBasePro · More coming
Under the hood
Every issue is debated across multiple Azure-hosted models with a hard 8-minute wall-clock cap. The full transcript is stored and auditable.
"Your Q1 was your strongest quarter in three years. Here's why it matters to your customers."
"Too vague. No data, no name-drop, no hook. Boring-detector score: 3.2 / 10. Predicted open rate: 14%."
"ACME Corp posted 47% revenue growth in Q1 — outpacing every competitor in the segment. Your buyers noticed. Here's what it means."
120s
wall-clock cap per turn
8 min
max debate duration
3+
AI models per issue
7 yrs
audit log retention
Approval flow
The draft arrives in your email. You read it. You reply with one word or a paragraph of notes. We either send it or revise it based on your reply.
"approved" Sends at your configured time. "approve at 7am Tuesday" Schedules for that exact time in your timezone. "Make the intro punchier" Extracts your notes, re-runs the debate, new draft in 30 min. "pause all" All future auto-sends paused instantly. Resume from portal. (no reply in 48h) Auto-sends. You get a notification that it shipped. Your audience is waiting. Your competitors are showing up. The only thing standing between you and a consistent newsletter is the first step.
No card required · Cancel anytime · $299 / R4,500 per month