How it works

We do the work.
You do the approving.

The whole flow from brand capture to inbox delivery, explained.

How it works

We do the work.
You do the approving.

01

Capture your brand

Paste your URL. We scrape your site, extract brand voice, colour palette, recurring topics and ICP. Done in 60 seconds. You edit the pre-fill — you never start from blank.

Website · LinkedIn · RSS · Newsletter archive

02

AI models argue. You approve.

Two AI models draft and criticise each other. A third judges. You receive the winning draft plus the full debate transcript — by email. One reply sends it. No portal login required.

GPT-5 · Claude · Gemini · 120s wall-clock cap

03

Sends from your email tool

Reply "approved" and it goes out from your existing Mailchimp, HubSpot or TouchBasePro account. We never own your list, your domain, or your sending reputation.

Mailchimp · HubSpot · TouchBasePro · More coming

Under the hood

Two AIs argue.
A third judges.

Every issue is debated across multiple Azure-hosted models with a hard 8-minute wall-clock cap. The full transcript is stored and auditable.

120s

wall-clock cap per turn

8 min

max debate duration

3+

AI models per issue

7 yrs

audit log retention

Approval flow

You never log in.

The draft arrives in your email. You read it. You reply with one word or a paragraph of notes. We either send it or revise it based on your reply.

  • "approved" Sends at your configured time.
  • "approve at 7am Tuesday" Schedules for that exact time in your timezone.
  • "Make the intro punchier" Extracts your notes, re-runs the debate, new draft in 30 min.
  • "pause all" All future auto-sends paused instantly. Resume from portal.
  • (no reply in 48h) Auto-sends. You get a notification that it shipped.

Stop being forgotten.

Your audience is waiting. Your competitors are showing up. The only thing standing between you and a consistent newsletter is the first step.

No card required · Cancel anytime · $299 / R4,500 per month